:root {
  --black: #0b0b0c;
  --near-black: #151516;
  --white: #ffffff;
  --soft: #f1efec;
  --line: #d7d4d0;
  --muted: #6a6866;
  --red: #e11a18;
  --red-dark: #b80e0c;
  --max: 1240px;
  --display: "Barlow Condensed", Arial Narrow, sans-serif;
  --body: "Inter", Arial, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--black); background: var(--white); font-family: var(--body); font-size: 16px; line-height: 1.6; overflow-x: hidden; }
img { display: block; max-width: 100%; }
a { color: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }
.skip-link { position: fixed; top: 8px; left: 8px; z-index: 1000; background: var(--red); color: #fff; padding: 10px 14px; transform: translateY(-150%); transition: transform .2s; }
.skip-link:focus { transform: translateY(0); }

.site-header { position: sticky; top: 0; z-index: 100; height: 86px; padding: 0 max(24px, calc((100vw - var(--max)) / 2)); display: flex; align-items: center; justify-content: space-between; gap: 28px; background: rgba(255,255,255,.96); border-bottom: 1px solid #e8e5e2; backdrop-filter: blur(12px); }
.brand { display: block; flex: 0 0 auto; }
.brand img { width: 188px; height: 64px; object-fit: contain; }
.main-nav { display: flex; align-items: center; gap: 26px; font-size: .83rem; font-weight: 700; text-transform: uppercase; letter-spacing: .06em; }
.main-nav a { text-decoration: none; transition: color .2s; }
.main-nav a:hover, .main-nav a:focus-visible { color: var(--red); }
.main-nav .nav-cta { padding: 12px 16px; color: #fff; background: var(--black); }
.main-nav .nav-cta:hover, .main-nav .nav-cta:focus-visible { color: #fff; background: var(--red); }
.menu-toggle { display: none; width: 46px; height: 46px; border: 0; background: var(--black); padding: 11px; cursor: pointer; }
.menu-toggle span:not(.sr-only) { display: block; height: 2px; margin: 5px 0; background: #fff; transition: transform .2s, opacity .2s; }

.section-dark { color: #fff; background: var(--black); }
.eyebrow { margin: 0 0 16px; font-size: .77rem; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; }
.eyebrow.red { color: var(--red); }
h1, h2, h3 { margin: 0; font-family: var(--display); text-transform: uppercase; line-height: .95; letter-spacing: -.025em; }
h1 { max-width: 850px; font-size: clamp(4.5rem, 9.3vw, 9.6rem); font-weight: 900; }
h1 span, h2 span { color: var(--red); }
h2 { font-size: clamp(3.1rem, 6vw, 6.4rem); font-weight: 800; }
h3 { font-size: clamp(2rem, 3.1vw, 3.7rem); font-weight: 800; }
p { margin: 0; }

.hero { position: relative; overflow: hidden; }
.hero::before { content: ""; position: absolute; inset: 0; pointer-events: none; background: linear-gradient(90deg, transparent 49.9%, rgba(255,255,255,.06) 50%, transparent 50.1%), linear-gradient(rgba(255,255,255,.03) 1px, transparent 1px); background-size: 100% 100%, 100% 90px; }
.hero-grid { position: relative; z-index: 1; width: min(var(--max), calc(100% - 48px)); min-height: 760px; margin: 0 auto; display: grid; grid-template-columns: 1.25fr .75fr; gap: clamp(40px, 7vw, 110px); align-items: center; padding: 100px 0 120px; }
.hero-copy { align-self: center; }
.hero-copy h1 { max-width: 940px; font-size: clamp(4.6rem, 8.7vw, 9rem); }
.hero-subheadline { margin-top: 25px; color: #fff; font-family: var(--display); font-size: clamp(2rem, 4.2vw, 4.7rem); font-weight: 700; line-height: 1; text-transform: uppercase; letter-spacing: -.015em; white-space: nowrap; }
.hero-lead { max-width: 720px; margin-top: 34px; color: #c7c7c7; font-size: clamp(1.05rem, 1.5vw, 1.28rem); }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 38px; }
.button { display: inline-flex; justify-content: center; align-items: center; min-height: 52px; padding: 13px 22px; border: 1px solid transparent; text-decoration: none; text-transform: uppercase; font-size: .78rem; font-weight: 800; letter-spacing: .08em; transition: transform .2s, background .2s, color .2s, border-color .2s; }
.button:hover, .button:focus-visible { transform: translateY(-2px); }
.button-red { color: #fff; background: var(--red); }
.button-red:hover, .button-red:focus-visible { background: #ff2723; }
.button-ghost { border-color: #4f4f50; color: #fff; }
.button-ghost:hover, .button-ghost:focus-visible { border-color: #fff; }
.button-black { color: #fff; background: var(--black); }
.button-black:hover, .button-black:focus-visible { background: var(--red); }
.hero-panel { align-self: stretch; display: flex; flex-direction: column; justify-content: center; padding: 42px 0 42px 38px; border-left: 1px solid #333; }
.panel-label { padding-bottom: 18px; border-bottom: 1px solid #3b3b3c; font-size: .78rem; font-weight: 800; text-transform: uppercase; letter-spacing: .12em; }
.hero-panel ol { list-style: none; padding: 0; margin: 8px 0 24px; }
.hero-panel li { display: grid; grid-template-columns: 34px 1fr; gap: 4px 12px; padding: 22px 0; border-bottom: 1px solid #29292a; }
.hero-panel li > span { grid-row: span 2; color: var(--red); font-family: var(--display); font-weight: 800; }
.hero-panel strong { text-transform: uppercase; font-size: .87rem; }
.hero-panel small { color: #969696; line-height: 1.45; }
.panel-note { padding: 20px; color: #fff; background: var(--red); font-size: .82rem; font-weight: 700; }
.hero-ticker { display: flex; width: max-content; gap: 70px; padding: 10px 0 14px; color: var(--black); background: var(--red); font-family: var(--display); font-size: clamp(1.4rem, 2.2vw, 2.4rem); font-weight: 900; letter-spacing: .04em; animation: ticker 24s linear infinite; }
.hero-ticker span { padding-left: 70px; }
@keyframes ticker { to { transform: translateX(-33.333%); } }

.services, .proof, .process, .starter { padding: clamp(90px, 10vw, 150px) max(24px, calc((100vw - var(--max)) / 2)); }
.section-intro { display: grid; grid-template-columns: 1.3fr .7fr; gap: 34px 80px; align-items: end; margin-bottom: 64px; }
.section-intro .eyebrow { grid-column: 1 / -1; margin-bottom: -10px; }
.section-intro p:last-child { color: var(--muted); }
.offer-grid { display: grid; grid-template-columns: repeat(2, 1fr); border: 1px solid var(--black); }
.offer-card { position: relative; min-height: 490px; padding: 28px; display: flex; flex-direction: column; justify-content: space-between; gap: 50px; background: var(--soft); border-right: 1px solid var(--black); border-bottom: 1px solid var(--black); }
.offer-card:nth-child(even) { border-right: 0; }
.offer-card.inverse { color: #fff; background: var(--black); }
.offer-card.featured { color: #fff; background: var(--red); }
.offer-card.starter-service { grid-column: 1 / -1; min-height: 410px; border-right: 0; border-bottom: 0; background: #fff; }
.offer-card h3 { font-size: clamp(2.8rem, 5vw, 5.8rem); }
.offer-card p:not(.service-label):not(.top-choice) { max-width: 700px; margin-top: 25px; color: var(--muted); }
.offer-card.inverse p:not(.service-label), .offer-card.featured p:not(.service-label):not(.top-choice) { color: #c8c8c8; }
.offer-card.featured .service-label, .offer-card.featured .service-number { color: #fff; }
.offer-card ul { display: flex; flex-wrap: wrap; gap: 7px; padding: 0; margin: 30px 0 0; list-style: none; }
.offer-card li { padding: 7px 10px; border: 1px solid #aaa; font-size: .68rem; font-weight: 700; text-transform: uppercase; letter-spacing: .06em; }
.offer-card.inverse li, .offer-card.featured li { border-color: rgba(255,255,255,.45); }
.top-choice { position: absolute; top: 25px; right: 25px; margin: 0; padding: 7px 12px; color: var(--black); background: #fff; font-size: .72rem; font-weight: 900; text-transform: uppercase; letter-spacing: .08em; }
.five-stars { margin-top: 25px; color: var(--red); font-size: 1.6rem; letter-spacing: .2em; }
.section-cta { margin-top: 28px; padding: 28px 30px; display: flex; align-items: center; justify-content: space-between; gap: 30px; color: #fff; background: var(--black); }
.section-cta div { display: flex; flex-direction: column; gap: 3px; }
.section-cta strong { font-family: var(--display); font-size: 1.65rem; text-transform: uppercase; }
.section-cta span { color: #aaa; font-size: .85rem; }
.service-grid { display: grid; grid-template-columns: repeat(3, 1fr); border: 1px solid var(--black); }
.service-card { min-height: 600px; padding: 28px; display: flex; flex-direction: column; justify-content: space-between; gap: 50px; background: var(--soft); border-right: 1px solid var(--black); }
.service-card:last-child { border-right: 0; }
.service-card.inverse { color: #fff; background: var(--black); }
.service-number { color: var(--red); font-family: var(--display); font-size: 1.2rem; font-weight: 800; }
.service-label { margin-bottom: 12px; color: var(--red); font-size: .72rem; text-transform: uppercase; font-weight: 800; letter-spacing: .14em; }
.service-card h3 { min-height: 110px; }
.service-card p:not(.service-label) { margin-top: 26px; color: var(--muted); font-size: .95rem; }
.service-card.inverse p:not(.service-label) { color: #bcbcbc; }
.service-card ul { display: flex; flex-wrap: wrap; gap: 7px; padding: 0; margin: 30px 0 0; list-style: none; }
.service-card li { padding: 7px 10px; border: 1px solid #aaa; font-size: .68rem; font-weight: 700; text-transform: uppercase; letter-spacing: .06em; }
.service-card.inverse li { border-color: #4a4a4a; }

.conversion { padding: clamp(90px, 10vw, 145px) max(24px, calc((100vw - var(--max)) / 2)); }
.conversion-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(60px, 10vw, 160px); align-items: end; }
.conversion-copy > p { max-width: 650px; color: #bdbdbd; font-size: 1.08rem; }
.funnel { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 56px; border-top: 4px solid #fff; }
.funnel div { position: relative; padding: 20px 8px 0 0; border-right: 1px solid #333; }
.funnel div:last-child { border-right: 0; padding-left: 16px; }
.funnel b, .funnel strong, .funnel small { display: block; }
.funnel b { color: var(--red); font-size: .7rem; }
.funnel strong { margin: 8px 0 3px; text-transform: uppercase; }
.funnel small { color: #858585; }

.proof { background: var(--white); }
.proof-head { display: grid; grid-template-columns: 1.2fr .6fr; gap: 60px; align-items: end; }
.proof-head h2 { max-width: 930px; }
.proof-head > p { color: var(--muted); }
.stats-grid { display: grid; grid-template-columns: repeat(4, 1fr); margin-top: 72px; border-top: 1px solid var(--black); border-bottom: 1px solid var(--black); }
.stat { min-height: 180px; padding: 30px 20px 26px 0; border-right: 1px solid var(--line); }
.stat:not(:first-child) { padding-left: 24px; }
.stat:last-child { border-right: 0; }
.stat strong { display: block; font-family: var(--display); font-size: clamp(2.7rem, 4vw, 4.4rem); line-height: 1; }
.stat span { display: block; margin-top: 14px; color: var(--muted); font-size: .75rem; text-transform: uppercase; font-weight: 700; letter-spacing: .09em; }
.stat.highlight strong { color: var(--red); }
.portfolio { margin-top: 60px; display: grid; grid-template-columns: .6fr 1.4fr; align-items: center; gap: 60px; }
.portfolio > p { max-width: 370px; font-size: 1.05rem; font-weight: 600; }
.portfolio-image-wrap { padding: 18px 30px; background: var(--soft); overflow: hidden; }
.portfolio-image-wrap img { width: 100%; max-height: 250px; object-fit: contain; }

.section-soft { background: var(--soft); }
.process .section-intro { grid-template-columns: 1.25fr .75fr; }
.process-engines { margin-bottom: clamp(90px, 10vw, 145px); }
.process-heading { display: grid; grid-template-columns: 1.25fr .75fr; gap: 30px 80px; align-items: end; margin-bottom: 55px; }
.process-heading .eyebrow { grid-column: 1 / -1; margin-bottom: -5px; }
.process-heading > p:last-child { color: var(--muted); }
.process-list { list-style: none; padding: 0; margin: 0; border-top: 1px solid var(--black); }
.process-list li { display: grid; grid-template-columns: 100px 1fr; gap: 35px; padding: 28px 0; border-bottom: 1px solid #c9c6c2; }
.process-list span { color: var(--red); font-family: var(--display); font-size: 1.2rem; font-weight: 800; }
.process-list div { display: grid; grid-template-columns: .45fr 1fr; gap: 30px; align-items: center; }
.process-list h3 { font-size: clamp(2rem, 3vw, 3.2rem); }
.process-list p { color: var(--muted); }

.starter { background: var(--red); }
.starter-card { background: #fff; border: 8px solid var(--black); }
.starter-copy { padding: clamp(30px, 5vw, 70px); border-bottom: 1px solid var(--black); }
.starter-copy h2 { color: var(--red); }
.starter-copy > p:last-child { max-width: 640px; margin-top: 22px; color: var(--muted); }
.starter-offer { display: grid; grid-template-columns: 1fr 1fr; }
.starter-offer > div { min-height: 220px; padding: 40px clamp(30px, 5vw, 70px); display: flex; flex-direction: column; justify-content: center; border-right: 1px solid var(--black); }
.starter-offer > div:last-child { border-right: 0; }
.starter-offer span, .starter-offer small { text-transform: uppercase; font-size: .72rem; font-weight: 700; letter-spacing: .09em; }
.starter-offer strong { font-family: var(--display); font-size: clamp(3.5rem, 7vw, 7rem); line-height: 1; }
.starter-offer div:last-child strong { color: var(--red); }
.starter-bottom { padding: 22px clamp(30px, 5vw, 70px); display: flex; gap: 30px; align-items: center; justify-content: space-between; color: #fff; background: var(--black); }
.starter-bottom p { font-weight: 700; text-transform: uppercase; font-size: .8rem; letter-spacing: .06em; }
.starter-bottom .button { flex: 0 0 auto; border-color: #fff; }

.final-cta { position: relative; min-height: 650px; padding: clamp(100px, 12vw, 180px) max(24px, calc((100vw - var(--max)) / 2)); overflow: hidden; display: flex; align-items: center; }
.cta-mark { position: absolute; right: -2vw; top: 50%; transform: translateY(-52%); color: #151516; font-family: var(--display); font-size: clamp(18rem, 42vw, 45rem); font-weight: 900; line-height: .7; letter-spacing: -.1em; user-select: none; }
.cta-content { position: relative; z-index: 1; max-width: 860px; }
.cta-content > p:not(.eyebrow) { max-width: 650px; margin-top: 30px; color: #b5b5b5; font-size: 1.1rem; }
.cta-content .button { margin-top: 38px; }

.site-footer { padding: 54px max(24px, calc((100vw - var(--max)) / 2)); display: grid; grid-template-columns: 250px 1fr auto; gap: 50px; align-items: center; border-top: 1px solid #ddd; font-size: .78rem; }
.site-footer img { width: 210px; }
.site-footer p { color: var(--muted); }
.footer-links { display: flex; flex-direction: column; align-items: flex-end; gap: 7px; }
.footer-links a { text-decoration: none; font-weight: 700; }
.footer-links a:hover { color: var(--red); }
.floating-wa { position: fixed; right: 20px; bottom: 20px; z-index: 90; min-height: 52px; display: flex; align-items: center; gap: 10px; padding: 8px 15px 8px 8px; color: #fff; background: var(--red); text-decoration: none; box-shadow: 0 10px 30px rgba(0,0,0,.25); }
.floating-wa span { width: 36px; height: 36px; display: grid; place-items: center; color: var(--red); background: #fff; font-size: .7rem; font-weight: 900; border-radius: 50%; }
.floating-wa b { font-size: .72rem; text-transform: uppercase; letter-spacing: .08em; }

.reveal { opacity: 0; transform: translateY(22px); transition: opacity .65s ease, transform .65s ease; }
.reveal.is-visible { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .hero-ticker { animation: none; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .button { transition: none; }
}

@media (max-width: 980px) {
  .site-header { height: 74px; }
  .brand img { width: 155px; height: 54px; }
  .menu-toggle { display: block; }
  .main-nav { position: absolute; top: 74px; left: 0; right: 0; display: none; align-items: stretch; gap: 0; padding: 12px 24px 24px; background: #fff; border-bottom: 1px solid #ddd; }
  .main-nav.is-open { display: flex; flex-direction: column; }
  .main-nav a { padding: 14px 0; border-bottom: 1px solid #eee; }
  .main-nav .nav-cta { margin-top: 10px; padding: 14px 16px; text-align: center; border-bottom: 0; }
  .menu-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
  .menu-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
  .menu-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }
  .hero-grid { grid-template-columns: 1fr; min-height: 0; padding-top: 90px; }
  .hero-copy h1 { font-size: clamp(4.5rem, 14vw, 7.6rem); }
  .hero-subheadline { font-size: clamp(2rem, 6.5vw, 4rem); }
  .hero-panel { padding-left: 0; border-left: 0; border-top: 1px solid #333; }
  .section-intro, .proof-head, .conversion-grid, .process-heading, .process .section-intro { grid-template-columns: 1fr; }
  .offer-grid { grid-template-columns: 1fr; }
  .offer-card, .offer-card:nth-child(even), .offer-card.starter-service { grid-column: auto; min-height: 390px; border-right: 0; border-bottom: 1px solid var(--black); }
  .offer-card:last-child { border-bottom: 0; }
  .section-cta { align-items: stretch; flex-direction: column; }
  .service-grid { grid-template-columns: 1fr; }
  .service-card { min-height: 430px; border-right: 0; border-bottom: 1px solid var(--black); }
  .service-card:last-child { border-bottom: 0; }
  .service-card h3 { min-height: 0; }
  .stats-grid { grid-template-columns: repeat(2, 1fr); }
  .stat:nth-child(2) { border-right: 0; }
  .stat:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
  .portfolio { grid-template-columns: 1fr; }
  .site-footer { grid-template-columns: 200px 1fr; }
  .footer-links { grid-column: 1 / -1; align-items: flex-start; }
}

@media (max-width: 640px) {
  h1 { font-size: clamp(4rem, 21vw, 6rem); }
  h2 { font-size: clamp(3rem, 15vw, 4.6rem); }
  .hero-grid { width: min(var(--max), calc(100% - 32px)); padding: 72px 0 84px; }
  .hero-lead { font-size: 1rem; }
  .hero-copy h1 { font-size: clamp(3.65rem, 18vw, 5.35rem); }
  .hero-subheadline { font-size: clamp(1.6rem, 7.4vw, 2.55rem); }
  .hero-actions, .hero-actions .button { width: 100%; }
  .services, .proof, .process, .starter, .conversion, .final-cta { padding-left: 16px; padding-right: 16px; }
  .section-intro { margin-bottom: 44px; }
  .service-card { padding: 24px 20px; }
  .funnel { grid-template-columns: repeat(2, 1fr); border-top: 0; }
  .funnel div { min-height: 120px; padding: 18px 10px; border-top: 3px solid #fff; }
  .funnel div:nth-child(even) { border-right: 0; padding-left: 14px; }
  .stats-grid { grid-template-columns: 1fr; }
  .stat, .stat:not(:first-child) { min-height: 130px; padding: 26px 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .stat:last-child { border-bottom: 0; }
  .portfolio-image-wrap { padding: 10px; }
  .process-list li { grid-template-columns: 48px 1fr; gap: 10px; }
  .process-list div { grid-template-columns: 1fr; gap: 8px; }
  .starter-card { border-width: 5px; }
  .starter-offer { grid-template-columns: 1fr; }
  .starter-offer > div { min-height: 170px; border-right: 0; border-bottom: 1px solid var(--black); }
  .starter-bottom { align-items: stretch; flex-direction: column; }
  .site-footer { grid-template-columns: 1fr; gap: 26px; padding: 45px 20px 90px; }
  .footer-links { grid-column: auto; }
  .floating-wa { left: 16px; right: 16px; bottom: 12px; justify-content: center; }
}